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How World Wildlife Day Sparked a Sponsorship

LOS ANGELES + COSTA RICA, March 3, 2022 – World Wildlife Day gives us the opportunity to raise awareness of the world’s wild animals and celebrate their contributions to our planet. Nosotros Tequila & Mezcal, winner of the Best Tequila and a Double-Gold Medal at the San Francisco World Spirits Competition in 2017, is celebrating World Wildlife Day by raising funds and awareness for the Toucan Rescue Ranch in Costa Rica. Nosotros Founder and CEO, Carlos Soto, is a Costa Rica native whose passion for the environment and sustainability has remained a core pillar of Nosotros. When it came to a World Wildlife Day partnership for Nosotros, it was a no-brainer to support the Toucan Rescue Ranch.

The Toucan Rescue Ranch rescues, rehabilitates, and releases Costa Rica wildlife, including toucans, which are central to the Nosotros brand. The image of the Nosotros Toucan represents our Costa Rican and Mexican roots and spirit, with a special hint of California found in its wing. Simply designed yet rich with the power of storytelling, the Nosotros Toucan encompasses who we are and the stories that we have to tell while inspiring us to do good in the world.  

“While I’m Los Angeles based now, Costa Rica will always be home. That upbringing helps you value nature and wildlife so much, and at the core, it’s something we’ve embraced as part of the Nosotros story. It’s made this initiative feel personal and it ignites passion across our team,” says Carlos Soto, Founder and CEO of Nosotros. “We believe wholeheartedly in the work that the Toucan Rescue Ranch is doing, and hope that this is just the beginning of our relationship.

Carlos Soto, Founder and CEO of Nosotros

From Thursday, March 3 through Sunday, March 6, Nosotros is donating 100% of the proceeds from their website sales to the Toucan Rescue Ranch in order to help provide care for toucans in Costa Rica, a place that Nosotros calls home. For Nosotros, World Wildlife Day is just the start of supporting Toucan Rescue Ranch.

While the core business of Nosotros is in California and Illinois, we are available at select partners in Costa Rica, the land of our roots. You can find us in Duty-Free at Airports, AutoMercados across the country, Copper and Stone in Las Catalinas, and top restaurants like Jaguar Negro in Escazu, Scala, and Citrus in Dominical, and Isolina in Barrio Escalante.

Sustainable practices are central to the Nosotros mindset and contribute to everything that the brand does. Nosotros believes that there will always be more to learn and do to help improve the world. While perfection may not be possible, Nosotros is committed to dedicating the time and resources necessary to make the world a better place.

About Nosotros

Founded in 2017 by Carlos Soto and Michael Arbanas, Nosotros Tequila & Mezcal is a small-batch agave spirits brand and the producer of Nosotros Blanco, the 2017 San Francisco World Spirits Competition Best Tequila and Double-Gold Awards winner. After winning this award a few months after launching, Nosotros gained a competitive edge in the spirits industry and Nosotros Reposado won a Gold medal in 2019 in the same competition. Nosotros is centered around creating unforgettable and authentic experiences with family, friends, and loved ones. Nosotros is currently distributed in seven states throughout major grocers, restaurants, and bars. For more information on Nosotros, please visit www.nosotrostequila.com and @nosotros.

About Toucan Rescue Ranch

The Toucan Rescue Ranch (TRR) provides sanctuary while giving treatment and rehabilitation, and when possible, the release of Costa Rican wildlife to their natural environment. TRR specializes in toucans, sloths, and owls, and aims to establish a captive breeding program for all six species of Costa Rican toucans. For more information on TRR, please visit toucanrescueranch.org and @toucanrescueranch.

Olivia Derin

Nosotros Life and Spirits

[email protected]

Zara Palmer

Toucan Rescue Ranch

[email protected]

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