MISSION OF WORLD ANIMAL DAY
To raise the status of animals in order to improve welfare standards around the globe. Building the celebration of World Animal Day unites the animal welfare movement, mobilizing it into a global force to make the world a better place for all animals. It’s celebrated in different ways in every country, irrespective of nationality, religion, faith or political ideology. Through increased awareness and education we can create a world where animals are always recognized as sentient beings and full regard is always paid to their welfare.
To achieve this, we encourage animal welfare organisations, community groups, youth and children’s clubs, businesses and individuals to organize events in celebration of World Animal Day. Involvement is growing at an astonishing rate and it’s now widely accepted and celebrated in a variety of different ways in many countries, with no regard to nationality, religion, faith or political ideology.
Participation in World Animal Day will continue to grow until it reaches and connects animal advocates in all corners of the world.  It’s something that everyone can join in with, whether they are part of an organization, group, or an individual.
Building the celebration of World Animal Day mobilizes people for action now for a better future for animals:
Throughout history, social movements (mass actions) like World Animal Day, have always been a major vehicle for ordinary people’s participation in politics, and key in fighting for social justice and reform. The lives of animals are profoundly affected by the actions of individuals, businesses, and nations.  It’s therefore essential that, as sentient beings, their rightful status as recipients of social justice is established and translated into effective animal protection.  World Animal Day embraces all animals and the unique concerns of each, in every country, and makes animals front page news. Through increased awareness and education, we can help develop a compassionate culture which feeds into legal reform and social progress to make this world a fairer place for all living creatures.  A world where animals are recognised as sentient beings and full regard is always paid to their welfare. World Animal Day has already brought about a significant and lasting contribution towards advancing animal welfare standards, and its influence will only continue to grow.
